Araton

Araton is a quality mid-range dog food brand that needed to elevate its look, increase perceived value, and feel more modern and appealing on shelf. We created a packaging design that gave the brand a cleaner, more contemporary presence, while keeping it accessible for its category. Particular attention was paid to point-of-sale realities, where products are often stacked, turned, or displayed with little care. The system was designed to remain recognizable and appealing even in imperfect retail conditions.