Herbitassin

Herbitassin is a throat-soothing lollipop range for children and young teens. While the product itself was effective, the previous packaging looked generic and medicinal, failing to clearly communicate who it was for or stand out on crowded pharmacy shelves. We redesigned the range to feel more friendly, clear, and immediately understandable. Playful character illustrations, each interacting with the lollipop, helped explain the product format and benefit before any text was read. Bright flavour-led colour palettes improved shelf impact and variant recognition, creating a packaging system that appeals to children while reassuring parents at the point of purchase.