Labas

LABAS SIM card packaging is part of a prepaid mobile offer range for BITĖ, Lithuania's leading telecom brand. The challenge was systemic: the client changes SIM card deals frequently and needed packaging that could scale without losing coherence. The design built a flexible visual system around a tape motif. A bold black tape strip runs across the top of every pack, carrying the logotype. The central offer panel echoes the same language, its torn tape edge giving each pack a layered feel. The data amount sits front and center in versatile typography so the deal reads at a glance. An expanded color palette and a flexible central graphic element give the system its scalability. The panel color and typography adapt per offer, ensuring each variant feels distinct while the brand's yellow and the distinctive elements keep the full range immediately recognizable as a family.